Elixir is a gender-inclusive skincare line designed to break the barriers of traditional beauty marketing. This project explores the concept of a bootleg skincare brand that prioritizes simplicity, effectiveness, and accessibility for all. Inspired by my personal passion for skincare, I wanted to create a product line that moves beyond gendered packaging and messaging, focusing instead on universal skincare needs.

This project showcases my ability to develop a cohesive brand identity, including packaging design, typography, and visual storytelling. Through thoughtful design choices, I aimed to communicate a sense of clean, modern, and approachable beauty that appeals to everyone.

Moodboard

Design Assests